Powerful, Fast and Effective
The Polli Concept
Four products; four different names. Two dosage formats; two key ingredients. A confusing arrangement without a common thread, leaving customers without an identifiable brand to relate to. Also: the old brand image failed to highlight product quality and its outstanding effectiveness. It was time for a change.
With a powerful brand and a powerful communication presence, URSAPHARM is now winning the pollen battle. The foundation of this successful market positioning is the strategic concept. The uniform design elements and the distinctive logo have given the brand a much-needed core visual.
The central campaign imagery visually translates the Polli concept and its assertions of protection, strength, effectiveness, freedom and family. It seizes attention and differentiates the brand from the competition.
SKILLS: Identity Design, Corporate Design, Photo Production, Illustration, Infographics, Communication Campaign